ANB Brand Launch

Client Brief

As part of ANB’s brand campaign launch following a full rebranding, the objective was to communicate their new vision: a bold banking transformation powered by advanced services designed to move customers’ plans forward where the campaign aimed to position ANB as a modern financial partner driving progress and ambition.

Visual Concept

The key visual builds on ANB’s iconic arrow device reimagined as a vessel filled with the customer’s ambition where it visually represents how the bank’s advanced services channel that ambition and propel plans forward, turning vision into momentum.