Budget Initiative

Insight

In today’s screen-heavy world, heartfelt moments have been reduced to emojis and hollow digital messages inspired by this shift in behavior, we created a proactive campaign for Budget titled “Quit Screen to Scene” " قفل الشاشات وقرب المسافات" to bring real human connection back to celebrations.

Campaign Concept

We transformed Budget’s fleet into surprise-delivery vehicles, offering people a chance to step away from their phones and show up for the ones they love whether it’s a birthday, a promotion, or just a meaningful moment, we teamed up with influencer Azooz to pick up participants, provide a cake, and deliver a heartfelt experience complete with a mobile setup inspired by social media emojis, reimagined in the real world with a message you don’t just send but live.

Credit

Mohamad Bahmishan - CEO & CEO FP7McCann

Alaa Ghaazi - Creative Director FP7McCann

Rana Mwafy - Art Director FP7McCann

May AlJafar - Copywriter FP7McCann

Abdullah Ayoubi - Senior Animator FP7McCann