Geely Okavango Launch

Client Brief

Geely launched its new 7-seater Okavango into a highly competitive category dominated by brands like Toyota, GMC, and Chevrolet and the goal was to carve out a unique territory.

Visual Concept

We developed the concept “A Space for Every Family” where i turned the Okavango’s spacious trunk as a gateway to shared experiences for different types of families such as friends, kids’ groups, even pet loversemerge from the car onto roads leading to meaningful moments, highlighting the car’s versatility and inclusive spirit.