Liwan Brand Campaign

Client Brief

Liwan launched a campaign for early purchase of its new residential project, targeting a wide range of lifestyles from business professionals to active families offering premium living with modern standards with no available footage, the challenge was to visualize the promise before the project materialized.

Visual Concept

I developed the concept “Life with No Compromises” and crafted a sleek, modern art direction using clean, monochromatic backgrounds to showcase curated lifestyle moments where each visual offered a glimpse into Liwan’s elevated and versatile living experience tailored for those who want it all.