Mirinda Plus Launch Campaign

Client Brief

Mirinda launched Mirinda Plus, a new CSD drink infused with real juice and packed with rich, vibrant flavors positioned as a slightly premium option, the product targets night-time gatherings and social occasions where people seek a fuller, more flavorful experience where the ask was to highlight the richness of the product’s ingredients and the wide variety of flavors in a visually distinctive way.

Campaign Concept

Building on the original platform "جوك وأجوائك", we developed the concept “خل جوك بلس” to amplify the richness of Mirinda Plus through dynamic table-top visuals, we showcased the hero ingredients bursting fruits, vibrant color, and moment-based enjoyment and the result: a juicy, expressive, and visually rich celebration of flavor made for nights that deserve something extra.

Credit

Alaa Ghaazi - Creative Director FP7McCann

Abdullah Ayoubi - Senior Animator FP7McCann

Abdulrahman Sandoby - Art Director FP7McCann

Hammad Yaqoub - Art Director FP7McCann