Mirinda Re-Stage Campaign

Client Brief

After a long period of silence, Mirinda rebranded its packaging and repositioned itself as the brand that champions creativity in all its forms where the goal was to reintroduce Mirinda as a vibrant, expressive brand that empowers its audience to embrace and showcase their unique creative.

Campaign Concept

We developed the platform “جوك وأجوائك” to celebrate the individuality and creative spirit of our audience at the heart of the campaign was an original song, co-created with a diverse lineup of content creators each pushing their creative boundaries across music, art, and style in a bold way reintroducing Mirinda as a canvas for self-expression.

Credit

Mohammad Bahmishan - CEO & CCO FP7McCann

Alaa Ghaazi - Creative Director FP7McCann

Saad Alruwaili- Associate Creative Director FP7McCann

Mohammad Alajmi - Copywriter FP7McCann

Abdulrahman Sandoby - Art Director FP7McCann

Justine Debs - Art Director FP7McCann