Misk Art Week Launch Campaign

Client Brief

Misk Art Week is a non-profit event celebrating creativity across nine diverse programs designed for artists, art lovers, and cultural explorers and in that year, the client wanted a disruptive campaign to announce the event moving away from cliché edits and the typical "recap-style" visuals seen across cultural activations.

Campaign Concept

Inspired by the Misk Art Week box logo, we developed a bold visual concept that reimagined the cube as a physical, immersive installation where each cube became a glowing, contemporary space brought to life through abstract lighting and shadows each one representing a different program and the shadow cast inside the cube wasn’t just a visual it was your artistic shadow, a metaphor for self-expression, identity, and the creativity that lives within a campaign that turned a static symbol into a personal, living portal to art.

Credit

Al Jouhara Al Rasheed - Creative Director The Bold Group

Fahad Hmoud - Senior Copywriter The Bold Group

Hythem Hassan - Art Director The Bold Group