Nespresso - Approved by Saudis

Nespresso wanted to celebrate Saudi National Day with a very limited budget and one interesting fact: some of its coffee flavors were already favorites among Saudis. That sparked a simple thought: if Saudis love them, they're already Approved by Saudis. We turned this insight into a campaign that celebrated local taste, transforming Nespresso's iconic capsules into illustrations that formed the traditional Saudi shemagh pattern. We then brought all those approved flavors together in one limited-edition sleeve at an attractive price, giving Saudis a chance to enjoy their favorites in one pack. And to make it even more personal, we used popular Saudi names to give each flavor its own stamp of approval.