Saudia Formula E

Client Brief

As the official sponsor of Formula E, Saudia Airlines launched a campaign inviting audiences to book their tickets and claim their seat for the electric thrill of the race where the goal was to build excitement around the event and position Saudia as the gateway to the action.

Visual Concept

The key visual fuses the sleek design of a Formula E car with the power of a Saudia aircraft symbolizing the shared spirit of speed, innovation, and modern travel where It visually blurs the line between aviation and motorsport, delivering a bold message: the race isn’t just on the ground it starts the moment you book with Saudia.