Saudia Stop-Over Visa

Client Brief

To promote Saudia’s new stopover visa, the campaign invited transit passengers to explore Saudi Arabia for up to 3 days offering them a taste of the Kingdom’s beauty, culture, and experiences, with the aim of inspiring future visits.

Visual Concept

Built on the concept “Endless Reasons to Visit Saudi Arabia,” which I developed, the key visual transforms the Saudi map into a series of unique gateways, each shaped by the landscapes they represent from deserts to coastlines, every gate offers a glimpse into the Kingdom’s diverse scenery, turning the map into an open invitation for discovery.