Valvoline - Trusted by Aramco

When Aramco acquired Valvoline, the obvious move would have been to tell everyone that Valvoline was now owned by Aramco. But we saw a much bigger opportunity. Instead of talking about ownership, why not talk about trust? That's how “Trusted by Aramco” came to life. We leveraged the credibility of one of the world's most respected energy companies to give people a powerful reason to choose Valvoline. After all, if a company like Aramco trusts Valvoline for its vehicles and machinery, why wouldn't you? Sometimes, the strongest endorsement isn't what a brand says about itself, but who puts their trust in it.