Sting Launch Campaign

Client Brief

Sting entered the Saudi market with a unique positioning unlike its global image as a classic energy drink, here it’s framed as a confidence booster for real, everyday stumbles where the goal was to highlight the product’s energetic edge while making it culturally relevant to Gen Z by owning those awkward, stuck-in-the-moment situations and flipping them into a small win moments.

Campaign Concept

We developed “كهربها” as a bold, Gen Z-driven platform rooted in local insight where the campaign spotlighted relatable moments where protagonists get stuck socially, emotionally, or situationally and need an instant jolt of confidence where Sting appears right at that peak moment as the electrifying solution, giving them the boost of confidence turned in energy to flip the script and own the moment with boldness and flair.

Credit

Mohammad Bahmishan - CEO & CCO FP7McCann

Alaa Ghaazi - Creative Director FP7McCann

Saad Alruwaili- Associate Creative Director FP7McCann

Hammad Yaqoub - Copywriter FP7McCann

May Aljafar - Copywriter FP7McCann

Zyad Farghal - Art Director FP7McCann